MVP077: Are Your Building A Business Or Are You Building A Community

In this super short episode of the Manaverse Podcast, we ask the question “are you focusing on the right things?” Specifically, are you building a business, or are you building a community?

I’m going to give away the plot on this one and take a potentially controversial stance at the same time. When it comes to selling games, the community is not what you should be focusing on.

Building a loosely defined community for the sake of community building is a waste of time.

Community is not the end goal, revenue and profit is. Building a community is a means, not the end.

Game store owners should stop trying to run a charity and instead focus on creating a valuable experience that customers enjoy. As much as your community loves low prices, low prices also means low perceived value.

If you want a community of loyal customers that are happy to spend money with your business, charge what you’re worth and offer value instead of competing on price.

Agree or disagree? Let me know in the comments.