by tomtraplin@gmail.com | Sep 13, 2017 | Articles
We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but...
by tomtraplin@gmail.com | Sep 6, 2017 | Articles
Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But...
by tomtraplin@gmail.com | Aug 19, 2017 | Articles, Tom's Blog
I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly...
by tomtraplin@gmail.com | Jul 18, 2017 | Articles, Marketing, Tech
Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it...
by tomtraplin@gmail.com | Apr 24, 2017 | Articles, Tech
Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it’s almost a guarantee that your business has an internet connection and there’s a very good chance that it’s set up on a wireless network....
by tomtraplin@gmail.com | Jan 26, 2017 | Articles, Fundamentals, Mindset
In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we’re a pretty unorthodox bunch to begin with....
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