by tomtraplin@gmail.com | Nov 4, 2020 | Marketing, Podcasts
Join me as I tell the story of interviewing for the position of marketing manager for Star City Games and my plan for improving the marketing strategy of one of the biggest Magic: the Gathering businesses in the world. Resources Mentioned semrush.com...
by tomtraplin@gmail.com | Oct 16, 2020 | Articles, Fundamentals
2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean for game stores, where up until now the...
by tomtraplin@gmail.com | Oct 7, 2020 | Community, Marketing, Podcasts
Brenda and Paraic Mulgrew are the owners of the incredibly thematic Knight Watch Games in San Antonio. Knight Watch Games is a full service gaming center that specializes in board games, card games, miniatures, and role-playing and is beautifully decked out in...
by tomtraplin@gmail.com | Aug 7, 2020 | Podcasts
Kylie Prymus has been the owner of Games Unlimited in Pittsburgh, Pennsylvania since 2015 but Games Unlimited is one of the original founding game stores in North America. Opening their doors for the first time in 1979, Games Unlimited has been serving the Pittsburgh...
by tomtraplin@gmail.com | Jul 29, 2020 | Articles, General Business
Hasbro released its financial statements report for the second quarter of 2020 with things looking pretty rough overall. Hasbro revenue declined by 29% year over year with all but Hasbro Gaming reporting losses in its brand portfolio. Magic: the Gathering declined in...
by tomtraplin@gmail.com | Jul 28, 2020 | Podcasts
Shannon Ebbitt is the co-owner with husband Vince, of the Mana Boardgame Tavern in Pittsburgh Pennsylvania, a steampunk inspired venue offering a variety of adult beverages combined with a library of board games for their patrons to enjoy. The Mana Boardgame Tavern...
by tomtraplin@gmail.com | Jul 28, 2020 | Podcasts
Shannon Ebbitt is the co-owner with husband Vince, of the Mana Boardgame Tavern in Pittsburgh Pennsylvania, a steampunk inspired venue offering a variety of adult beverages combined with a library of board games for their patrons to enjoy. The Mana Boardgame Tavern...
by tomtraplin@gmail.com | Jul 12, 2020 | Podcasts
Wizards of the Coast made an announcement recently on the WPN site detailing the changes to the program and what it takes for local game stores to qualify for WPN Premium status. So let’s dig into the announcement and talk about the three major changes to the...
by tomtraplin@gmail.com | Apr 12, 2020 | Podcasts
If you’re in the planning stages of your future game store or were about to launch, you should put everything on hiatus right now. Hold off on opening your doors or making any major purchases in the near future because the circumstances in which you would be...
by tomtraplin@gmail.com | Apr 3, 2020 | Community, Fundamentals, Mindset, Podcasts, Tools
The situation is changing day by day and for many game store owners, business is anything but the usual. Social distancing and isolation have made the traditional model for local game stores unfeasible if not impossible. Hosting events is no longer an option and...
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